Context

Fertilisers are a major contributor of non-CO2 greenhouse gases and fertiliser prices in the UK are significantly affected by global gas prices. CCm Technologies is a cleantech company that uses carbon capture and utilisation technology to turn agricultural and industrial waste into low carbon fertiliser. CCm’s technology provides a circular fertiliser that can improve fertiliser security, waste handling options and emissions.

Our activity

Seahorse has provided ongoing communications support and political and media engagement to riase the profile of CCm and its technology to policy markers and the media. There are regulatory changes to waste regulation and new ways of thinking about potential circular economy supply chains that could significantly support scaling up of innovative fertilisers.

Seahorse supports CCm’s brand development through press and social media content creation. We’ve supported the launch of CCm’s partnerships with large businesses including PepsiCo, Nestle and Tesco. Alongside press activity we’ve managed engagement across key Government departments, helping to make the case for fit for purpose waste regulation as well as more cross-government circular economy thinking. This has including meetings with Defra, BEIS and DIT.

Our impact

We secured engagement with Secretaries of State, MPs, farming press such as BBC Farming Today and key government Select Committees. This included a Secretary of State site visit to CCm’s factory in Swindon as well as visit from key officials and Select Committee members. 

Our initial work to launch the CCm Pepsi announcement secured almost 600k views with 21 pieces of coverage including a BBC exclusive, front page splash in The Star, an interview with Times Radio and a Twitter endorsement from Gary Lineker.

Seahorse’s work has increased awareness and support for CCm’s technology, resulting in a bigger profile among media, business and political stakeholders as an innovative technology contributing to reaching net zero targets.