Telling the story of a European renewable energy investment platform

Renewable Power Capital

Seahorse has been a great partner for us on this journey of growth, supporting us at every step. Seahorse has been much more than a public relations & communications firm, they have been a strategic part of our communications and government relations strategy, leaning in, being proactive, and driving thought leadership. Through the initiatives Seahorse has spearheaded, we have been able to deliver a strong message to the market about who RPC is and our differentiated value proposition. Recently, we have embarked on our first government relations campaign, which Seahorse has designed and led, helping to elevate RPC as a true thought leader in the space. Seahorse is not our PR firm… they are our communications & strategic partner, fully integrated into our business.

Bob Psaradellis, former CEO, Renewable Power Capital

Energy | Net zero Communications | Profile raising | PR


Context

Renewable Power Capital (RPC) is a young, fast-growing company, having committed €1.5bn in investment capital since its inception in Dec 2020. However, the financing of renewable generation projects has not been straightforward. RPC’s post subsidy finance model is accelerating the scale of renewables deployment through lower risk, flexible finance.

Our activity

Seahorse developed and implemented RPC’s external communications strategy. Work included traditional press office support, collaborating with project partners to outline the scale of new renewable investments, developing social media and website content, securing conference speaker engagements and achieving public affairs support with Government Departments.

Alongside external engagement activity, Seahorse has also supported RPC with its internal messaging and branding including assisting in a website re-design, helping design internal town halls and showcasing employee experience.

Our impact

Seahorse has helped RPC achieve more visibility in the public domain and stand out as a thought leader, enabling RPC to facilitate some of the largest renewable generation and battery projects across Europe. 

The team has supported in drafting, distributing and managing consultation and engagement activity on electricity market reform, proposed changes to the CfD and renewable energy returns, and credit finance options for SMEs looking to decarbonise. All this engagement has highlighted the necessity of a thriving market for post-subsidy renewables to increase the resilience of the energy system and lower costs.

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